in each issue, we placed an advertisement for a completely fabricated product or service among our real ads. Then we challenged our readers to spot the fake ad; submit a correct guess and be entered to win a prize from one of our actual advertisers. This was a very popular feature of the magazine which also satisfied our advertisers, as each reader scanned every single real advertisement in the publication to find the fake one. Here are two fake ads that I created with the art department.
In a short period of time, Indianapolis saw almost a dozen nightclubs sprout up catering to young affluence. Each of these clubs featured some sort of ultra-exclusive private room or bar for those who want to be seen not being seen. This fake nightclub is clearly the most exclusive nightclub possible. But get there early, the place fills up quick.
The following fake ad is a parody of the universe of scents that the Yankee Candle Company has produced. Our company's line of products are just a bit more mood-specific.
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